Structure | Brand | People | Growth
Review your Structure, Brand, People and Growth to understand what is working, where there are gaps and what deserves attention next.
Created by Jodie Horgan, drawing on 25 years of commercial experience.
20 questions. A practical starting point for reviewing your business.
This is a self-assessment, rather than a bespoke consultancy review.
Before you start
Answer for how your business operates now, rather than what you intend to introduce. Choose the closest answer. Where an answer describes several practices, select it only if those practices are mostly in place.
You do not need employees, expensive software or complicated processes to score well. Simple arrangements count when they work consistently. People includes you and anyone who helps deliver the business, including freelancers and suppliers.
Consider your normal trading pattern, including seasonality.
